Modern businesses increasingly rely on technology, and if your company’s technology is outdated you will likely have a hard time on a number of levels. You won’t be able to provide what customers expect and you are missing out on some fantastic technologies that make our lives easier and more productive. If you’re unsure about what technologies are now considered must-haves for businesses, let this be your guide. Here are three technology must-haves for the modern business.
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1. Social Media Profiles
If your company is not active on social media, you are missing out on a lot of potential customers. Most people now find companies and get recommendations through their social media accounts. Millennials in particular prefer to interact with businesses on social media. They like the personal communication with their favorite brands that comes with instant messaging and they are very brand loyal, so they want to stay up-to-date on what their favorite companies are doing. It’s also best to pick and choose which social media platforms you are active on, based on the product you sell and where your target audience are. For example, if young people are your audience, consider the blogging site Tumblr. If sharing photos will give potential customers the best idea of your products, consider being particularly active on Instagram. This should be in addition to the big, neutral sites like Facebook and Twitter.
2. Cloud Systems
The future of business computing is in the cloud. The major software providers, such as Adobe, Microsoft, Intuit and Google have all turned their programs into cloud-based ones already. There are numerous advantages to using cloud-based software. The most obvious is that it generally allows more users to access the same information and documents, which helps boost productivity and collaboration. Cloud-based software also allows users to access it from anywhere, which can make field work and remote work considerably easier. Another huge advantage to utilizing cloud computing is all of your data will be stored and backed up in secure remote locations, rather than on your physical machines or on-site server. This prevents your data from being lost in the event of a disaster such as a fire.
3. Web And Mobile Interfaces
Your business likely already has a website. If it doesn’t you need to get one right away. But how outdated does your website look? Look around at other company websites and, even better, your competitors, to see if it’s time for a redesign. Another thing all modern websites need is to be optimized for mobile. Many people, and most young people, do most of their browsing and shopping on their smartphones, and a website that isn’t optimized for mobile is going to be clunky and more difficult to navigate. This in turn will make it more likely that people will click away and not bother, losing potential sales. You might also want to seriously consider developing an app, depending on the type of business you run and how useful or fun it might be for your customers. App development requires a lot of work and commitment, so if you have no experience in it it’s best to hire an outside service, like Web Design Services, to develop and maintain it.
With modern business so tied to tech, your company should devote sufficient energy and resources to keep up. It will be more difficult to find and impress customers if you don’t. They will get frustrated by the lack of services you offer, your lack of transparency on social media and the difficulty of navigating your digital platform. New tech, such as cloud computing, can also make your employees more productive and collaborative. If your business doesn’t have any one (or more) of the tech outlined above, then you should look into getting it right away.
By Emma Sturgis