Running a small business is all about time: saving it, using it more effectively and most importantly, never wasting it.
In order to make sure your day-to-day operations run as smoothly as possible, you need some help, and that’s where technology can step in and save the day. Thankfully, there are so many incredible apps on the market today to help you with everything from managing your finances to coordinating virtual meetings.
Here are five apps that will ensure your business achieves growth and success.
Keeping track of finances is a key aspect of running and growing a business, and one easy way to do this is with accounting software. With KashFlow, you can quickly generate quotes, create invoices and follow up with customers late in making a payment – a much more efficient method than having to remember and compile everything manually. As KashFlow is cloud-hosted, all your data is securely stored and can be accessed via any internet-connected device.
In order to succeed as a small business, you need to cultivate your existing partnerships and seek new ones. Having a hassle-free channel to connect with clients and remote workers is essential and the GoToMeeting app can do exactly that. You can direct or attend online meetings from your smartphone or tablet, share screens and manipulate content to magnify or switch orientations – and if you have an iPad, you can even tune in for mobile video conferencing. This will help you regulate your interactions for smoother operations.
Another key aspect of growing a small business is getting the word out there: you need a way to mark your presence and draw new customers in. MailChimp has remained one of the most widely-used programmes for email marketing since its foundation in 2001. Now with over 7 million users, MailChimp allows you to create and send newsletters, product updates, event invitations, announcements and editorial content. This can be a useful tool as you can improve your campaigns over time and get to know your customer base.
Having an organised account to make, receive and record payments is absolutely essential. PayPal is a convenient, secure method to accept payments anytime, anywhere. You can even order a card reader, which works in tandem with the mobile app, so you aren’t limited to cash payments or online orders. As PayPal is an established brand – it was initially launched in 1998 – more potential customers are likely to recognise the logo and thus trust your company.
Staying organised: arguably the most important part of being successful in any business venture, no matter your industry. You need to have a way to effectively manage your time, collaborate with your staff and handle your customers – and Podio has it all. This software keeps every aspect of your operations organised and easily accessible, saving you time and making things less stressful!
Gemma is a Senior Campaign Specialist for Citrix GoToMeeting. She has been part of the Demand Generation team for the past five years, looking after anything from webinars to content creation. In her spare time she enjoys playing volleyball, trying to learn Portuguese and eating cake – lots of cake. Connect with her on LinkedIn and Twitter @GemmaFalconer