As times goes by, TV remains one of the most beloved household items. However, it seems that, with the rise of internet and streaming, it is the hardware, not content, that undergoes certain changes – digital invasion, streaming, changing business models… Television industry is definitely experiencing some major changes. But, what lies ahead, and will streaming be able to kill the TV star? Let’s try to find out.
Image source Pixabay
Stream-Based Unscripted Shows
While Netflix made a huge success with their original shows like Narcos, Stranger Things, and House of Cards, it’s a known fact that, no matter how good they are, TV dramas have only a limited appeal. The content that gathers an entire family in front of the screen are reality TV and other unscripted shows. Netflix’s chief content officer Ted Sarandos is perfectly aware of this fact. During 2017, Netflix is going to launch as much as 20 unscripted, reality TV-style shows. It is worth noting that such content could help Netflix become a household name on the global scale and give streaming another push.
Object-based broadcasting could cause a real revolution when it comes to content delivery. As of recently, the focus of delivery evolution was on the issue of delivering content (broadcasting vs. online). Now, the real question is what to do with that content. It seems that BBC has found the answer. Namely, the British powerhouse broadcaster is exploring the idea of pushing its content not as an interrupted stream, but more as a collection of independent objects. Upon delivery, these objects can be manipulated with, which opens a whole slew of new interesting possibilities.
Growing Influence of YouTube
We’ve already mentioned that unscripted shows are drawing a lot of audience. What we failed to mention is that the renaissance of unscripted entertainment isn’t even occurring on TV. YouTube is an inherently appealing platform – creating the content requires very little to no money, and videos are usually short, digestible, on-point, and, what’s most important, they can be consumed on-the-go. What started as a small sharing platform is steadily growing into an empire. Youtubers are becoming famous, and YouTube is giving cable networks a very tough run for their money.
Expansion of the TV Industry
A long time ago, there were only a few channels to choose from. The rise of cable TV changed that and the offer soon became very diverse. The current state of TV industry, where countless smaller companies are at each other’s throats is unsustainable, and bigger fishes are going to exploit this situation. AT&T recently announced an offer to acquire Time Warner (the owner of CNN, HBO and Warner Brothers), Disney has expressed an interest in acquiring Netflix, and Apple has expressed an interest in acquiring Disney. In the future, there will be a lot less channels, but they will run miles deep.
Traditional TV Continues to Live
Surpassingly enough, although it has very often been proclaimed dead, traditional television is still going strong. The number of cord-cutters is not as drastic as it was expected, and TV antenna installation is still a very sought out service. Some pundits are calling this an old habit and claim that people like to have cable and terrestrial TV as a backup option to their streaming services. Although this claim is partially true, it is hard to deny that traditional TV still offers a lot of quality and easily accessible content. Once the rise of object-based broadcasting finally occurs, traditional TV could easily rebind a lot of its former followers.
As we can see, TV industry is experiencing a lot of changes, and guessing the final outcome of this developments is almost impossible. One thing’s for sure, through – as long as “in front of the TV” remains the family’s favorite gathering place, TV networks and streaming platforms will find a way to distribute quality content.
By Diana Smith