BlackBerry has made a big comeback this year having already unveiled three new handsets, but it’s the recent launch of the new BlackBerry Q10 that has sparked a great deal of excitement.
Image source dialaphone.co.uk
The Q10 is the Canadian manufacturer’s first QWERTY handset to run the BlackBerry 10 (BB10) software. Despite only hitting the market last month many industry watchers have already described the Q10 as the “best keyboard phone” there’s ever been.
A survey conducted by online trade publication TechRepublic found that 76% of current BlackBerry users said the Q10 was enough to keep them loyal to the brand. An impressive two thirds of respondents who have converted from BlackBerry to Android or iOS devices admitted that they were tempted to move back to the mobile platform.
Winning back former customers is vital for BlackBerry if it wants to retain its status within the smartphone arena, and these figures certainly suggest that after a tough few years things are finally starting to look up.
In the looks department the Q10 harks back to BlackBerry’s previous offerings, but this time round the functional keypad combined with a 3.1-inch super AMOLED capacitive touchscreen and the firm’s innovative BB10 software marks a clear revolution for the QWERTY smartphone.
Key features of the BlackBerry Q10
- BlackBerry 10 OS
- 1.5GHz dual core processor
- 8 megapixel camera
- 2GB RAM
- 16GB internal storage
- 2,100mAh battery
In fact its specs are proving to be so impressive that research firm Seeking Alpha are claiming the Q10 is outselling the flagship Z10 in many markets, notably in Canada. That said, the hype around the device has stretched across the globe and one retailer in the UK is said to have sold out of the Q10 in just 90 minutes on the day of its launch, a feat that not even the Samsung Galaxy S4 could meet at this particular store.
BlackBerry’s time to shine?
Until the beginning of the year it had been quite some time since BlackBerry bought anything new to the table, and in a space where mobile life cycles are forever getting shorter the future of the firm was starting to look very bleak indeed.
However, recent reports are now also suggesting that the firm wants to extend its focus outside the realm of smartphones
, and look more closely at the services it provides. Just recently BlackBerry announced it would be bringing its hugely popular, free BBM instant messaging service to Android and iOS. It seems that BlackBerry has many more plans beyond this to provide extra security for the infrastructures on which these mobile platforms are based.
Yaacov Cohen, head of corporate collaboration company Harmon.ie, said: “I look at Blackberry as a provider of infrastructure for mobile computing.” Adding that “the position of BlackBerry can be one of total leadership, something similar to what Microsoft achieved during the switch to personal computing” as we enter the era of mobile computing.
He went so far as to say that this could be BlackBerry’s greatest opportunity to “take a lead role” and Thorsten Heins, BlackBerry’s CEO, certainly seems to agree.
During the recent BlackBerry Live conference in Florida, he said: “BlackBerry understands mobile better than anyone else. We’re committed to making BlackBerry 10 the mobile platform that will take the industry into the new era of mobile computing.”
Of course the success of these plans depends largely on how the firm’s latest line of BB10 devices are received, but judging by the reactions so far it seems that the physical keypad which once made the firm so popular could be just what BlackBerry needs to once again turn its fortunes around.
Written by Sarah Hazelwood of Dialaphone, the home of all the latest smartphone deals.