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Can offline advertising work for a gadget site?

In the last 5 years I have advertised my sites only online. In 2011 I want to test some offline advertising for Gadgets Club.

My question is: can offline advertising work for a gadgets site? If you have some experience in this field please use the comment form to share your expertise.

I want to have a more aggressive marketing this year this is why I will make some changes.

First of all I want to keep my advertisers happy so instead of using email for communications I will make them a nice surprise. I want to use the regular, old style mail and to use letterhead printing to make my messages look appealing.

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Another idea is to use calendar printing for a giveaway. I’m thinking of a calendar full of cool gadgets.

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And the final idea is to use stickers printing and create some great looking stickers and place them in crowd spaces frequented by youths.

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The stickers will have a message like this: Want to read about the latest gadgets? Go to Gadgets-Club.com.

What do you think?

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Comments

  1. Well offline marketing is great and i really like your idea about the old style letterhead mail..but i believe online advertising can be channeled to the right audience..and with offline marketing everything seems tougher…Good Luck

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