Changes have been afoot at Google. From the Penguin updates to printing on the Cloud, Google is making innovative advancements in both page rank methods and cloud computing services. This article will take a look at how these changes can affect you, your website and your business, and provide some advice for how to meet these changes head on.
Penguin Update: A New Standard in SEO
In case you haven’t heard the latest buzz in online marketing today, the official name for Google’s newest web spam algorithm is the Penguin Update. Google’s anti-spam update is intended to improve things and reduce black hat SEO techniques. But a lot of companies, especially small businesses, have been hurt by the update and are still recovering from this huge hit. Whether you own a small salon shop or a retailer for printers here are a few ways on how you can recover from the Penguin Update.
The Penguin Update 101
Google Penguin is the newest Google algorithm update aimed at decreasing the ranks of websites that violate the company’s webmaster rules by utilizing black hat SEO strategies, such as link scheming, cloaking, duplicate content, keyword stuffing, and many more. Penguin is not a penalty imposed by Google. A typical Google penalty is a manual activity taken by the company’s spam team against a particular website or cluster of sites.
The Penguin should be thought of as an algorithmic update that applies to all websites appearing on Google’s search engine results. There have been several reported cases of sites that were negatively hit by the Penguin. Both cases cited the use of links from low quality web domains and site-wide links as the primary factors for rank losses.
Recovery after the Penguin Update
Since the update is targeting spams, you need to eliminate any spam in your website. Google also sends out messages to webmasters about spam activities. Check your Google Webmaster Central account for messages and notifications. Correct anything in your site that Google has flagged as spam. If there were no flags and you are sure that Penguin hit you, correct whatever is spam-like. Here are other ways on how you can repair the damage and protect yourself in the future from Google’s algorithm changes:
· High quality content is still king. Instead of focusing your effort towards on-site optimization, think about improving content quality. Craft unique, high quality content that naturally drives visitors to your website.
· Avoid overt spam. Get rid of any Google violations on your site such as keyword stuffing, scraped or copied content, doorway web pages that direct users to sites that search engines can detect, and other spam-like activities.
· Assess backlink profile. It may take time but you would want to build high quality and relevant links to your site. Eliminate low quality links that point back to your website.
Google‘s Basic Principles
Google deliberately reminds webmasters to live by its basic search engine optimization principles.
· Make web pages primarily for consumers and not for search engines to read. Do not deceive search engines by presenting different content than what you show to users, also termed as cloaking.
· Avoid black hat SEO and other tricks to improve your search engine ranking.
· Do not join link schemes designed to improve your page rank. Avoid spammers and bad neighborhoods in the web, as your own website rank may be affected by those suspicious links.
· Do not let unauthorized programs to check rankings, submit pages, and etc. These applications use computing resources and violate Google’s terms of service. The search engine giant does not recommend programs that automatically send queries to Google.
There is no proven set of actions that will guarantee your website’s recovery from the latest Penguin Update. By regularly improving the quality of your off-page and on-page SEO, you can go a long way in securing your site in the future.
While Penguin updates may set back some websites who relied on black hat SEO techniques, Google’s cloud computing services have made communication, management, information storage and security, and business development cheaper and easier for businesses and websites alike.
Google’s services and apps, allow for ease of collaboration with colleagues, clients and friends. These services allow team members across the globe to work together in real time. Dropbox to Google Drive allow businesses to store, sync and access files, while remote servers provide managers with security and peace of mind, and printing on the go services which allow the commuter to send last minute documents to their companies’ laser printers instantly. Such services have become invaluable and will continue to be a factor in business management and growth.