Stats show that every mobile marketing campaign has the possibility of reaching up to 1.08 billion smartphone users around the world. Unless your brand has done the unthinkable by sending a message to every single one of these device owners, this can only mean one thing. There’s always room for improvement!
The potential audience attached to mobile marketing means there’s always something you can be doing to grow your opt-in list and get more people declaring their loyalty to the brand. Every week you’ll see marketing news sites packed with fresh articles detailing how a brand is using mobile advertising in a highly innovative way to attract customers. Their taglines, use of ambassadors and imagery might set them apart in some ways, but beneath this glitzy presentation is a basic strategy pulling everything together.
Here’s how big brands are reaping big rewards from their mobile activity.
When an opted-in customer receives an SMS mobile marketing promotion, they’re often given the chance to take up the offer by simply replying ‘YES’ or ‘NO’. For those that haven’t yet contacted the brand, it’s a little harder to get involved. They were required to sign up to the mailing list online, provide their phone number, then reply to the messages. That was until QR codes replaced this lengthy process with one quick scan.
This type of matrix barcode is designed for attaching to promotional material and allows smartphone users to connect with a brand instantly – hence the full name of Quick Response Code. One scan of the small logo through phone camera sends a custom-made message back to the brand’s SMS gateway. This can display any message, from "I’d like to win hospitality tickets to the Man City v Chelsea game" or "Yes, send me SMS updates". It’s quick, simple for both parties to use and a proven brand booster.
Ever get the feeling that character limits are holding you back? That sometimes, words on a screen just aren’t enough? Try MMS for size.
Multi-media messaging provides one of the best alternatives to outdoor advertising if you lack the necessary finance to get a campaign up and running. You can use the same ideas you had for billboard advertising but broadcast the message to your target audience instead. The picture should be striking, ideally in a way likely to spark a favourable response, while outlining what’s on offer with as few words as possible. Big image; big headline; big results.
Let’s be honest, people are less inclined to use a coupon if it comes in paper form. They don’t want to stuff their purse or wallet with these ’25p off’ tokens and may even be prepared to pay full cost for the hassle they’re worth. MMS coupons are changing this by offering coupons through smartphone technology.
The customer opens up the message to reveal the barcode. The cashier scans their phone and they’re away – 25p saved without having to carry a wad of newspaper clippings. It allows customers to make the most of the service they’ve opted into.
Keep a customer informed during the order process and you’re bound to increase your rates of satisfaction. Text them when you have received their order, when payment has been taken in and when it has been dispatched with a delivery time estimate. Keeping customers in the loop should generate positive word of mouth and is a sure fire wire of securing repeat business.
You don’t have to be selling anything to use this technique, either. Doctors texting appointment reminders, banks sending alerting their customers when their latest statements are ready online. Regular updates will keep your brand on the mind of the customer while acting as a virtual calendar for their small matters. Technology operating in the best interests of both parties should always be utilized
Richard Parker is an eminent columnist with a publication. He is a telecom engineer and a broadband specialist. Writing news based articles for online journals is one of his favorites. Currently he is busy playing with his newly bought iPhone 5.
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