Motorola has been in the news of late with talk of its upcoming Moto X handset doing the rounds in the rumour mill, originally as a project led by Google and dubbed the X Phone.
However, the search giant seems to have distanced itself somewhat and the device now looks to be emerging under its current name, at an event that has been scheduled for 1 August.
The handset doesn’t look to be particularly high-end and appears to sit within the mid-range of the smartphone market, so could the Moto X herald a new era of handsets that veer away from the incredibly competitive high-end market that has seen recent devices like Samsung’s Galaxy S4?
Image source dialaphone.co.uk
What we have seen so far points towards a handset with more modest specs than many flagships. The device is said to have a 4.7-inch display and a 10 megapixel camera, which are impressive, but that screen is rumoured to be only 720p. Also, while no exact processor speed has emerged, word is that it will be a dual-core offering, a marked contrast to the quad-cores that are now commonplace amongst high-end flagships.
Plastic looks to be the material of choice for the bodywork, giving it a less premium appearance than something like the HTC One. However, if the leaked press shots are anything to go by, the handset certainly looks stylish.
While these specs are certainly not earth-shattering, they could prove to be an advantage for the Moto X, keeping its price down and making the handset more attractive to potential buyers.
In fact, quad-core processors came under fire when they were introduced last year, with critics claiming that many smartphone platforms and apps were not built to make use of them. Some industry experts made out that they were simply for show and wouldn’t actually make much difference during everyday use.
Should the Moto X prove to have excellent performance then it could serve to highlight this issue, offering a less expensive device that delivers great results. After all, dual-core smartphones like the BlackBerry Z10 and Nokia Lumia 925 have little or no lag or issues with processor speed.
If the Moto X is successful, with the support of Google and its marketing budget the handset certainly has a decent chance. It’s also possible that other manufacturers may follow suit and begin to create more affordable, mid-range devices that don’t break the bank.
We have seen a recent trend emerge where smartphone makers are producing ‘mini’ versions of their flagships, something which has already been done by Samsung and HTC. But, the Moto X could well be the device that makes the mid-range market popular once again. After all, in these times of economic woe, a reliable, well-performing and affordable handset could be a far better prospect than an all-singing, all-dancing high-end device.
This guest post was written by Chris Helsby of Dialaphone, the home of all the latest smartphone deals.