Many bloggers start off writing all the content themselves. Readers love their unique perspective and their blog grows more popular over time. Eventually, many bloggers decide to delegate their content writing services to other writers.
You may be on a budget when you are hiring content writers to contribute to your site. Unfortunately, you will find that hiring cheap writers can often work against you. Here are some problems you may run into.
You Get What You Pay for
Good writers usually know what they are worth. They will ask to be paid more than their less experienced or less skilled colleagues. You may find some good writers who are willing to work for lower rates if they believe in your blog’s mission. However, you will generally need to pay more for good content.
Good content is essential to running a successful online business. Here are some problems that you may run into when you hire lower quality writers.
Your content is the single most important factor that influences the way people perceive you, and it’s the most significant way you can create a great image. A great writer will help you look like an authority on the topic. However, a subpar writer will only damage your brand reputation.
You want to make sure that you hire writers who can meet your quality standards.
Clarity of Message
Some people get lucky when they hire writers on Odesk, Elance and other freelance websites. However, many of the writers I have found can’t write coherent English. That won’t be a problem for you if you are trying to reach an audience in a different country. However, that won’t do you any good if you are trying to reach readers in the United States, United Kingdom or another country where English is the primary language.
You are going to want to make sure that your writers can communicate their thoughts coherently.
The best writers will try to say something original. Others will simply regurgitate information they found from other websites. Matthew Candeleria, a former professor and current freelance writer recently discussed this problem in a post he wrote called “Don’t Hire a Demented Parrot for Online Content.”
You need to differentiate yourself if you want to generate any traction as a blog. You will need a writer who can come up with something that has never been written before.
I intentionally listed Google last, because I feel many people place too much emphasis on the search engines when they write content. However, your search engine rankings are also very important to most bloggers. You will need to write high-quality content to rank well these days. That is becoming increasingly important and hiring bad writers can damage your chances.
Don’t Pinch Pennies When Hiring Writers
High quality content is essential to ranking well with the search engines. You are going to want to make sure that the writers you hire are going to provide the quality that you are looking for. You may be able to hire great writers for lower rates, but most bloggers aren’t that lucky. You should be prepared to pay more if you need premium content.
About the author: Kalen is an established affiliate marketer, Internet entrepreneur and freelance writer. He talks about the benefits of using grammar check software and other technology for writers and bloggers.