According to comments from the expert SIM only comparison site http://www.simonlyoffers.com the SIM card only sales grew with 60% in the last 6 months.
Richard Osbourne, Marketing Director at Sim Only Offers says about this: “we have seen an increase in the number of sim only deals which have been backed by an increase in advertising spend to promote these offers to consumers who are looking to tighten their belts since the economic downturn”.
Osbourne explains that there are a number of advantages to sim only deals compared to standard mobile phone contracts.
The advantages of using SIM only on mobile phones are:
- Keep your existing phone and number
- You get 30 day contracts
- You get more minutes & texts for your money
- Free next day delivery and free connection
- They are simple to use: just plug in the new SIM into your cell phone
Regular contract vs. SIM Only
Richard Osbourne compare regular contract vs. SIM Only. See the 3GS iPhone example.
3GS iPhone phone are only available on 18 or 24 month contracts through O2 whereas SIM only contracts are typically 30 days.
The cheapest monthly price on an 18 month contract with a bottom of the range iPhone 3Gs (the 8GB model) from the O2 website is £29.38 per month plus a charge of £96.89 for the phone and includes just 75 minutes of UK calls and 125 UK text messages.
By comparison O2’s cheapest sim only deal costs just £9.79 which includes 150 minutes plus 300 texts with a contract of only 30 days.
So with SIM only you will get lower prices and a shorter contract length. And for these reasons the sim only contracts will become even more popular in the near future.