In this day and age, social media has become all but inescapable. It’s not even just a young person’s game anymore – 57 percent of people between the ages of 50 and 64 are making appearances on social media websites. With such a wide global audience, it’s nearly impossible to make a wrong move and not have it go public. Similarly, a social media win is that much more glorious.
In 2012, some of the social media losses were pretty humiliating. McDonald’s, for example, made a mess of an attempted PR campaign on Twitter. The fast food company hoped to inspire heartwarming tweets with a promoted hashtag – #McDStories – but instead was served up with antidotes about food poisoning and foreign objects found in burgers. The company pulled the campaign within two hours of launching it.
On the flip side, the year served up some serious marketing wins. Nike, for example, boosted activity on the company Facebook page by 77 percent and inspired more than 16,000 tweets after launching a campaign dedicated to everyday athletes.
Image compliments of MBA in Marketing Degree Guide