With the rise of new marketing techniques such as SEO and live streams, you’re probably wondering whether there’s a place for email marketing in 2017. However, email marketing is still alive and kicking. In fact, it remains one of the most effective ways for promoting your business. And if you’re wondering why, here are top 5 benefits email marketing brings.
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One of the biggest reasons why email marketing is better than most of the mainstream marketing channels is the fact that email marketing is cost-efficient. You don’t have to pay anything for exposure like you’d have to in case of flyers or billboards and you don’t have to pay for print and postage costs. When it comes to expenses, the only thing you’ll have to cover is a software that’s going to automate and track your emails. If you decide to use one of these, you’ll make your emails are more personal which is exactly what your customers want.
Email marketing is a perfect solution for all the problems that come with non-targeted marketing. For example, when you place your ad on a billboard or TV, you can’t really control who’s going to see it. You can invest large amounts of money in this type of advertising only to end up not having your ad noticed by the people you wanted. On the other hand, when you send emails, you’ll be targeting those who might be interested in turning to your business. This also means you’ll be able to include the content they need in your emails and therefore make them more effective.
It increases brand awareness
Every email you send exposes the consumers to your business and your brand. And if you know what you’re doing, this is always going to have a positive effect on your brand. The next time a consumer who has received mail from you needs products or services you offer, they’ll be more likely to choose you over your competitors. And the only thing left to do is to turn those leads into loyal customers and your business will be guaranteed to succeed. Just make sure each of your emails includes the name and logo of your company.
It makes you appear more professional
No matter what kind of work you do, you should always try to make consumers see you as reliable and responsible. And sending emails without typos and spelling mistakes is one of the best ways to make sure this is the case. As long as your emails are typo-free and organized, they’ll be guaranteed to help you bring in more customers. Another great idea is to create a signature for your emails that’s going to make your emails look even more professional. Also, with an email signature generator, creating one of these should be a real piece of cake.
When promoting your business, it’s very important that you’re able to measure the success of your campaign. While many other channels offer ambiguous and estimated results, email marketing is something that can provide you with precise metrics. We’re talking about things such as delivery rates, open rates and click-to-deliver rates. Another great thing about email marketing is that these metrics aren’t just numbers – they can help you take a closer look at your customers’ behavior and interests. This can be done by monitoring which kind of information your customers respond the most to.
In today’s ever-changing world of business, you simply have to keep up the pace with all the marketing trends out there. So, if you haven’t been using email marketing, make sure you start doing so as soon as possible.
Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.